How to Increase Webinar Attendance

Webinars are a great way to build business contacts, showcase your knowledge and gain new leads. However, getting people to register and attend your webinar is no walk in the park. In fact, in many cases, it takes a lot of effort to invite prospects and even more effort to get them to show up.
Here are a few tips we’d like to share to help ensure that people attend your webinars:

1.Make them lunch & learns – eatNgage is the easiest and most effective way to increase your webinar attendance rate. With eatNgage your prospects are able to enjoy a catered lunch of their choice while attending the presentation. Webinar hosts that use eatNgage experience a 3x-5x increase in registration and attendance, and a decline in no-shows and disengaged attendees.

2. Choose the right day and time. Because webinar-based lunch & learns are virtual, it makes it easier for people to attend. However, choosing a day and time that is convenient for your audience can make a big difference when it comes to your attendance rate. According to the latest research, Wednesdays and Thursdays are the best days to host webinars. This is largely because Mondays and Tuesdays are used for catching up on tasks and getting back into “work mode”, and Fridays are generally used for finishing up tasks in preparation for the weekend. In regards to a time, lunchtime is ideal for hosting a webinar since most people have an hour to spare and can eat lunch at the same time.

3. Don’t make them long. It is important to be considerate of your audience when deciding how long to host your lunch & learns. The general rule of thumb is 30-60 minutes, but again, it depends on the type of audience. For example, if you are targeting busy business professionals, then 30-45 minutes may be sufficient. Take about five minutes to introduce yourself, your company, and the topic of the webinar. This will give attendees a few extra minutes to join if they are running late. The next 20-30 minutes should be used for your presentation. Don’t forget to dedicate a few minutes at the end of the presentation for a question and answer session and lead capture. Generally speaking, webinars should last no longer than one hour. This gives you enough time to present and interact with the audience without them becoming bored and disengaged.

About eatNgage

At eatNgage, we believe in feeding attention & starving fatigue. As the world’s first virtual relationship building platform (VRB), EatNgage is used to fight Zoom fatigue, increase virtual meeting / event attendance 3x-5x, eliminate no-shows, boost participation, & deepen relationships.
Picture this: A meal. Chosen by the virtual meeting attendee, sponsored by the meeting host, delivered to the attendee just-in-time for the virtual meeting. When eatNgage is used along with a virtual meeting, people don’t just register. They show up. They engage. They are happy. They are fed. They are open & grateful. They hear & connect. Barriers fall, walls crumble. Engagement soars.

Please contact sales today for a free demo

Eric Steinmetz

Over 20 years of digital marketing and lead generation experience across a variety of industries.

Sarah Clyde

SaaS sales professional with 10 years experience in B2B sales, systems, training, and project management.

Mark O’Conor

20+ years of client focused, Operations and IT roles in the Energy sector.

Yehuda Alon

Founded Interfax (sold to a US public company). Led several online B2B ventures through their entire life cycle: concept, fundraising, organizational building, product design, development, launch, commercialization, growth, and M&A

Avi Tessler

Founded Marketech (sold to a US public company). Provided outsourced  sales and marketing services to a wide variety of B2B SaaS companies from young start-ups to US fortune 1000, with various marketing and sales needs.