Turning Webinars To Lunch & Learns
Webinars are a great way to build business contacts, showcase your knowledge and gain new leads. However, getting people to register and attend your webinar is no walk in the park. In fact, in many cases, it takes a lot of effort to invite prospects and even more effort to get them to show up. Here at eatNgage, we’re well experienced running webinars at lunch & learns.
Here are a few tips we’d like to share to help ensure that people attend your webinars:
1.Make them lunch & learns – eatNgage is the easiest and most effective way to increase your webinar attendance rate. The innovative platform puts a unique spin on traditional webinars by helping deliver a personalized experience for each attendee. With eatNgage your prospects are able to enjoy a catered lunch of their choice while attending the presentation. Our intuitive scheduling system allows you to send out personalized invitations, follow-ups, and reminders to ensure that prospects are able to intend. Ultimately, eatNgage users experience an increase in registration, attendance, and a decline in no-shows and disengaged attendees.
2. Choose the right day and time. Because webinar-based lunch & learns are virtual, it makes it easier for people to attend. However, choosing a day and time that is convenient for your audience can make a big difference when it comes to your attendance rate. According to the latest research, Wednesdays and Thursdays are the best days to host webinars. This is largely because Mondays and Tuesdays are used for catching up on tasks and getting back into “work mode”, and Fridays are generally used for finishing up tasks in preparation for the weekend. In regards to a time, lunchtime is ideal for hosting a webinar since most people have an hour to spare and can eat lunch at the same time.
3. Don’t make them long. It is important to be considerate of your audience when deciding how long to host your lunch & learns. The general rule of thumb is 30-60 minutes, but again, it depends on the type of audience. For example, if you are targeting busy business professionals, then 30-45 minutes may be sufficient. Take about five minutes to introduce yourself, your company, and the topic of the webinar. This will give attendees a few extra minutes to join if they are running late. The next 20-30 minutes should be used for your presentation. Don’t forget to dedicate a few minutes at the end of the presentation for a question and answer session and lead capture. Generally speaking, webinars should last no longer than one hour. This gives you enough time to present and interact with the audience without them becoming bored and disengaged.
When it comes finding ways to maximize your webinar attendance rate, eatNgage is a no-brainer. Our platform increases registrations and improves attendance rates by 3x. In addition, our clients have reported higher engagement rates, resulting in more leads.
Want more information as to how eatNgage has changed the lunch & learn landscape? Check out our case studies for real-world examples of our success.